Watch if you want to see how stereotypes crash against reality — there is a lot of irony and unexpected intellectual victories here.
The New Channel launched on March 8, 2009 (International Women's Day) an intellectual show where 50 blondes challenge the stereotype of "dumb blondes" and compete against a male star in erudition. The format is adapted from the Dutch "Beat the Blondes." The man answers questions, hoping that the blondes will make mistakes — for each mistake the girls make, he earns money. If the blondes answer correctly, they stay in the game. The host Lesya Nikityuk (since 2018) is the first woman in this role; before her, the show was hosted by Andrey Domanovsky and Sergey Pisarenko. The format is about breaking stereotypes with humor, where "hair color does not determine IQ."
3 seasons — the first two (2009-2010) with Domanovsky and Pisarenko, the third (2018-2020) with Lesya Nikityuk.
No, the show is created to debunk the stereotype — blondes here show intelligence and quick-wittedness.
The male participant can win up to several tens of thousands of hryvnias, which he either takes or shares with the blondes (in different rule variations).
The last season aired in 2020, the status of continuation is unknown.
Casting is conducted through the New Channel website — they are looking for bright, charismatic girls with light hair shades.